website copywriting + Strategy-driven messaging for MODERN WEDDING BRANDS.

This is where ambitious brands shed the old version of themselves, and these are the foundations that make it possible...

The right words don’t just describe what you do; they define how you’re remembered, and copy that’s genuinely engaging is always the copy that converts. 

Website Copywriting

Your verbal identity is the backbone of your brand. Settling for generic phrases or AI-generated outputs won’t do it justice if you want a voice that feels intelligent, nuanced, and yours.

Brand Messaging

Strategy is where you stop reacting and start designing the world you want to live (+ lead) in.

If you’re ready to grow, attract consistently better clients, and raise your prices without
doing more of the same, you need solid
brand strategy.


Brand Strategy

IF YOu WANT:

Copy that’s as elevated as the service you provide

To stop cringing every time you have to share your website

A partner who listens, finds the golden threads, and translates them into your bespoke brand language

Consistency across every touchpoint, so your brand voice feels unmistakable

Messaging that feels high-end and human

To attract your dream clients without compromising your personality (+ integrity)

To move from being known... to being sought after

The

Services

BRAND STRATEGY + BESPOKE MESSAGING

The Reset

The foundation of e-v-e-r-y-t-h-i-n-g. I uncover the golden narratives already running through your brand – in your culture, your clients, and your work — and then we build from there. I’ll map out your values, vision, and positioning, and turn them into a bespoke messaging guide that becomes your compass for every caption, email, and conversation.

WHAT IS IT?

WHAT'S INCLUDED?

THE DETAILS

£1,950 (inc. VAT)

The outcome is a verbal identity that anchors you and keeps your brand consistent + confident across every platform.

I NEED THIS
  • Brand discovery questionnaire
  • 60-minute strategy/kick-off call 
  • Industry research and brand discovery
  • Bespoke brand strategy 
  • 50+ page brand messaging guidelines including values, ideal client, positioning, mission, vision, voice, taglines + much more!
  • Loom presentation walkthrough 
  • One round of revisions

Delivered within two weeks of our kick-off call

The Reset

Bespoke, done-for-you brand messaging

BRAND MESSAGING + WEBSITE COPYWRITING

The Revamp

Your evolved brand voice, brought to life online. The Revamp builds on the foundations of The Reset, with bespoke website copywriting (up to five pages) to sharpen your message, resonate with the right clients, and set you apart. It’s the difference between blending in and becoming the brand they can’t stop thinking about.

WHAT IS IT?

WHAT'S INCLUDED?

THE DETAILS

£3,500 (inc. VAT)

Your beautiful imagery may draw them in, but it’s the killer copy that keeps them there.

OK, I'M IN
  • Brand discovery questionnaire
  • 60-minute strategy/kick-off call 
  • Industry research and brand discovery
  • Bespoke brand strategy 
  • 50+ page brand messaging guidelines
  • Conversion-focused website map and copywriting framework
  • SEO keyword research and optimisation
  • Website copywriting (up to 5 pages)
  • Loom presentation walkthrough 
  • Two rounds of revisions

Approx. six weeks

The Revamp

Strategic brand messaging + website copywriting

MESSAGING, COPY + MARKETING CONTENT 

The Reinvention

Not a refresh. A reinvention. This is the all-in evolution of your brand’s voice; a full integration of your messaging across every touchpoint. We incorporate everything defined in The Reset and expressed in The Revamp, embedding it everywhere: from brochures and proposals to emails and blogs. From first impression to signed contract, every interaction is an opportunity to communicate who you are and what makes you different.

WHAT IS IT?

WHAT'S INCLUDED?

THE DETAILS

from £4,950 (inc. VAT)

This isn’t just about consistency; it’s authority, confidence, and a voice that positions you as a leader in your space.

THIS IS THE ONE
  • Brand discovery questionnaire
  • 60-minute strategy/kick-off call 
  • Industry research and brand discovery
  • Bespoke brand strategy 
  • 50+ page brand messaging guidelines
  • Conversion-focused website map and copywriting framework
  • SEO keyword research and optimisation
  • Website copywriting (up to 5 pages)
  • Brochure/guidebook copywriting
  • Sales email sequence
  • Blog writing
  • Social media captions
  • Loom presentation walkthrough 
  • Unlimited revisions

+ eight weeks

The Reinvention

A cohesive brand message across all copy + marketing content

MONTHLY MESSAGING + COPY SUPPORT

The Retainer

Your brand isn’t static, and your messaging shouldn’t be either. The Retainer is an ongoing partnership for ambitious brands that want their words to stay as consistent and relevant as their incredible work.

From captions to campaigns, seasonal launches to subtle shifts in tone, I’ll keep your messaging and marketing aligned and on-brand month after month.

WHAT IS IT?

WHAT'S INCLUDED?

THE DETAILS

From £750 p/m (inc. VAT)

This is ongoing, high-touch support for brands in motion.

I NEED THIS
Each retainer is bespoke and designed around your priorities, so it looks different for every client.

Let’s have a chat about what that might look like for you.

The Retainer

Monthly marketing + messaging support for wedding industry brands

CLIENTS
FEATURED in:

We strip everything back and take an honest look at your brand’s current voice, presence, and positioning.

STEP o1

Step 02

Step 03

STep 04

STEP o1

Step 02

Step 03

STep 04

We define what your brand is really about and set the
direction for where you’re headed next.

STEP o1

Step 02

Step 03

STep 04

We turn strategy into language – copy that finally sounds like your brand on a really good day.

STEP o1

Step 02

Step 03

STep 04

You move forward with a brand voice that fits, attracts the right clients,
and sustains your next chapter.

WHAT YOU CAN EXPECT

Brand reinvention, with strategy at the core.
Style with story. •
Someone who listens, reflects + challenges you (lightly).
A brand that travels in the market and in the mind.
A rare blend of strategy, writing + deep industry insight.
Considered thinking, not trend-led.
A creative director’s eye with a copywriter’s precision.

LET'S GO

Take it

from them

"You’re detailed, thoughtful, elegant, reliable, and you nailed it..."

"She completely got me, my brand and my voice, she delved into who I am and how I think..."

"You took my thoughts and feelings about my work out of the depths of my brain and set them out in a logical and useful way!"

"Caitlin is a true expert in storytelling and brand voice and I would recommend her services to everyone."

"Her ability to capture my voice was astounding, a little frightening(!), and precisely what I needed to elevate my business."

Within days of updating her website with her new copy, Georgia noticed a real difference. Enquiries began referencing specific lines from the site because the words resonated so deeply.

Georgia Smith Photography

From the start, Maria wanted her brand to finally feel like her. Through our work together, everything clicked: her message now reflects her personality, passions, and plans for THE FUTURE. She described reading her copy as “like being seen for the first time.”

Maria, Luna in the Wild

The team finally has the words to express what makes their venue SO special. With a clear, confident message that connects with couples and strengthens their position, they’re now holding their own — and growing — in an increasingly competitive market.

Primrose Hill Farm

When Tara came to me, she was second-guessing her place in the industry. We stripped everything back and rebuilt her messaging around what she truly values and how she wants her brand to feel — without outside INFLUENCE. She’s now fully inhabiting that direction, and the enquiries reflect it.

Tara, Upon the Heath

Case Studies

ARE YOU READY?

 Discover the Power of Language to Elevate Your Brand

Sure, words are easy to get. You can throw a prompt into a GPT, pull something together from a template, or spend another weekend staring at a blank screen. But if the words don’t fit – if they don’t feel like you, or move the right people – then they’re not doing their job. 

That’s not a writing problem.
That’s a messaging problem. 

From your long-term vision to your more immediate mission, I’ll help you shape the strategy behind how you show up in language: positioning, storytelling, tone, and everything in between.

You’ll gain clarity on what you believe in, how you behave, and the brand you want to become. This is the groundwork that makes everything else possible: strategy and language that give your voice weight and direction.

You don’t need a big agency to make big shifts. What you need is someone who knows your industry inside out, who can cut through the noise, and who brings genuine, infectious enthusiasm for helping wedding brands focus and grow through bespoke brand messaging and creative copy tailored to your business goals. 

Started

Get

Let's

Are you ready to fall back in love with your brand?

START HERE