Lynn Shapiro

The energy and emotion of unplanned moments, captured with a refined, editorial eye

Brand Messaging
Website Copy

VISIT SITE

At the start of her website refresh, Lynn knew her copy wasn’t doing her work justice. She wanted to find the right words to express the emotion and meaning behind her photography, so we focused on defining a clear, confident brand message to guide the new site.

The brand messaging guidelines were exactly what I needed without realising. It's like you took my thoughts and feelings about my work out of the depths of my brain and set them out in a logical and useful way!

It's like you're a magician and got the messaging out of me without me even knowing...